Peter Knights is one of the biggest names in wildlife conservation and advocacy. As founder and president of WildAid, he may be the most influential "difference maker" of our time.
In Part One of Laurie Hood's two part podcast interview, Peter describes how he began his life's work as a wildlife trafficking investigator and ultimately founded WildAid, the global leader in the concept of demand reduction—which vigorously combats the illegal wildlife trade, a multi-billion-dollar global industry largely driven by consumer demand.

Peter has attracted A-list celebrities—including Danai Gurira, Yao Ming, His Royal Highness Prince William, Lupita Nyong'o, David Beckham, Leonardo DiCaprio, Jackie Chan, Sir Richard Branson, and Maggie Q—and raised millions of dollars of free advertising to lower the demand for animal products by asking worldwide audiences to embrace the message: "When the buying stops, the killing can too."
WILDAID: https://wildaid.org/
LAURIE HOOD & ALAQUA: https://alaqua.org/